work time: 3 days, tools: sketching, lucid.appQuickFare
Fast, Login-Free Mobile Ticketing for Public Transportation with Real-Time Updatesublic Transportation App
Problem:
Public transportation apps often make buying tickets slow and difficult, requiring users to log in or create an account, especially when they are in a new place. This wastes time and makes the process frustrating.
Solution:
I propose a mobile app that lets users buy tickets quickly without needing to log in. This simple, fast option makes it easy for users to get their tickets and get on their way without hassle.
Overview:
The project aims to improve public transit with a user-friendly mobile app that simplifies ticket purchasing without requiring a login. It will feature real-time tracking for transportation, clear route information, and easy fare payment, making commuting more accessible and efficient.
Users:
Daily Commuters: People who rely on public transit to get to work, school, or other regular destinations.
Tourists and Visitors: Those who are new to the area and need easy access to route information and ticket purchasing.
People with Disabilities: Users who require features that make public transit easier to navigate and more accessible.
Process and Outcome:
Market Research: I tested several transportation apps to evaluate their features. Google Maps is effective for finding various transportation options, while Trainline provides a robust solution for purchasing train tickets across different locations and countries. However, Trainline doesn't cover local public transit. On the other hand, Transit supports multiple types of transportation but lacks a ticket purchase feature and has an unclear dashboard.
User Research: To better understand user needs, I conducted a survey to gather insights on what people want from a transportation app. Many respondents highlighted the need for a quick and straightforward ticket purchasing option without logging in.
Summary: My primary goal was to create an app that simplifies the ticket purchasing process for public transportation, allowing users to buy tickets quickly without needing to log in. While real-time tracking of buses and trains is important, the core focus was on providing a seamless, integrated ticketing experience directly within the app, eliminating the need for additional websites or apps.
Outcome: I discovered that users greatly value the ability to purchase tickets quickly and effortlessly within a single app. By prioritizing a streamlined ticketing system and optional login, I designed an app that meets the demand for simplicity and efficiency, while still offering essential real-time tracking as a secondary feature.