Zapata AI Brand

For last few years, I worked with the marketing team at Zapata AI startup. I designed two generations of the brand logo and overall brand identity. I also created the visual style for subbrands and products like Prose and Sense, and Orquestra®, helping the company grow and become more well-known.

I developed a brand identity by evolving a quantum-inspired 'Z' symbol into a contemporary design with two slashes. Collaborating closely with the marketing team and stakeholders, I ensured that the new identity effectively conveyed the brand’s vision and resonated with the target audience.

2023, Tools: Figma, Adobe Photoshop